Whether or not the “G” in GIF is pronounced as in “gift” or “gin”, there is one sure thing: using such visual content can massively enhance a brand’s message. GIFs are a perfect tool for a company to interact effectively with its customers.
1. Longer Attention Span
GIFs are suitable for hooking users: as they usually last only a few seconds, they perfectly serve the short attention span but create enough buzz to keep the user looking.
2. Visual First
People are visual beings: according to research, people can retain only 10 to 20% of the information read in a plain text. The percentage goes up to 65% once a compelling visual is attached.
3. More cost efficient than videos
GIFs are more appealing to users than images, but in the same time way more cost-efficient than creating a full advertisement video.
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Select the most suitable virtual environment. Place your product and take several pictures of the product from various angles.
Add the photos to an animated GIF creator and enjoy the GIF.
The following GIFs were entirely generated on a laptop using zerolens and giphy. Try it yourself.